Savvy Online Marketer Needed (Global)
City: Greensboro
We seek a savvy Online Marketer with the analytical smarts, confidence, and communication skills to work with clients as their online strategist. Having said that, the right person for this role will also be a highly accomplished practitioner who is willing to do the implementation work hands-on, rather than manage others. The right candidate will take pride in squeezing the last possible ounce of performance out of their campaigns, by having the attention to detail, technical skills, and competitive spirit to optimize online ads that trump opponent?s message delivery and achieve the highest possible ROI.
The successful applicant will likely have had prior working experience.
RESPONSIBILITIES INCLUDE:
Driving internet traffic to client websites: either to a list-building landing page, to a product landing page, to a service listing page or to a message delivery page designed for undecided voters
Designing and implementing text ads on all major search engines and text site-placement networks
Art directing and implementing display ads on Facebook, Google?s content network, AOL?s network, remnant networks, and other display advertising networks
Placing video ads on Google?s network, YouTube, pre-roll networks, and pre-roll spot placements.
Monitoring and adjusting media placement allocations for greatest ROI and conversion
Managing client relationships
Creating and analyzing campaign management reports
Budgeting and billing
Keeping up to date on latest advances in SEM technology and practices
QUALIFICATIONS AND REQUIREMENTS:
Substantial experience creating and optimizing ads on Google, YouTube, Facebook, Yahoo, MSN, ASK, and the major site placement networks
Experience overseeing entire planning, execution, and reporting of online marketing
Experience optimizing campaigns based on a wide variety of conversion metrics, particularly CPA
Experience with split-cell testing, particularly using Google Website Optimizer
Experience running brand or persuasion campaigns, including video placements
Previous client account management experience
Experience with reporting and billing
Prior experience as an Affiliate Marketer, where you had financial ?skin in the game?, strongly preferred
No calls please or alternate emails. Please click the email in the craigslist and fill out the information provided by the link in the email.
Compensation is based on experience level. You must have experience in Social Media to be considered.
HOW TO APPLY:
No calls please or alternate emails. Please click the email in the craigslist and fill out the information provided by the link in the email.